The Inspiration Age

Are you prepared for the Inspiration Age?

The Industrial Age was about building more, faster, cheaper. Which is nice, but we end up with a lot of mass-produced, cheap… junk.

And they tried oh-so hard to advertise to us; to get us to buy it all.

The Information Age was about knowing more, always learning more… computers, and technology. Awesome, but ultimately we end up talking and interacting with our machines more than people. All of these programs that are built to streamline our lives and make things easier end up taking up all of our time.

There are online communities, squeeze pages, and social media. Now the sales pitch comes in a “Let’s be friends. You’ll like me (“me” = this persona that I’ve created online), so you’ll buy from me” model.

The Inspiration Age is here! This is an age of inspiration and investment. If you want to sell to people, you need to show them a vision of how life will be when they step into that future. And the other part is about investment. The old models were about parting you and your money. The new model shows purchases as an investment in the future.

Marketing and sales will need to change.
Less “Ain’t we great” and “New and Improved!”

More transparency. Authenticity. Be real and provide value.

So, if you are selling something (even more importantly if you are selling a service) be real, authentic, and show yourself as you are. Be less concerned about politically correct or trying to apppeal to some generic customer. You are making up how you think “the masses” are going to react to you.

You’ll never appeal to everyone anyway, so get yourself deeply connected with those that will resonate with you.

Be you, out loud, as much as possible.

In business and in your life.